Growth: Co-led product strategy from initial pilot stage to national scale, partnering with leadership to expand platform adoption from 2 initial state partners to 20+.

Customer Value: Redesigned daily and monthly agency staff workflows, cutting planning and processing time from 60+ minutes down to under 5 minutes per file.

Fundraising: Created initial brand identity, early narrative, pitch decks, and demos that directly enabled leadership to secure major philanthropic capital and win early state contracts.

Systems Mapping: Spearheaded on-site workflow mapping in state departments, uncovering hidden database bugs and operational bottlenecks to streamline high-stakes agency processes.

Team Building: Recruited, hired, and managed 10+ full-stack Product Designers who owned the work end-to-end from research to execution, continuously adapting org structure as company needs evolved.